Natural Connection Author: Yamaha Motor Corp. and Siren Marine have partnered to advance the connected boat concept When Yamaha Motor Corp. and Siren Marine announced that they had formed a strategic alliance to accelerate industrywide adoption of the latter’s Connected Boat technology, each side covered the expected topics, including the facilitation of boat ownership, and improving service and communication. During a subsequent conversation, Siren Marine CEO Jeffrey Poole stepped up things a notch, telling Soundings Trade Only, “Just imagine being on a run from Newport to Block Island in calm water, and you can buy 50 extra horsepower for three hours.”