More than 100 products included as part of retailer's Natural Grocers Brand Vitamins & Supplements Family-operated natural and organic grocery retailer Natural Grocers by Vitamin Cottage, Lakewood, Colo., is expanding its Natural Grocers Brand Vitamins & Supplements store brand. Customers can now select from a comprehensive range of over 100 vitamins, herbs, minerals and precision formulas that are priced for accessibility while providing high-quality ingredients and third-party certified Good Manufacturing Practices. To promote the brand, all 161 Natural Grocers locations in 20 states will offer {N}power loyalty members 25% off the complete line of Natural Grocers Brand Vitamins & Supplements. {N}power is free to join and offers exclusive discounts, digital coupons, rewards benefits and other members-only features.