Share: Forty years hardly makes a startup, but that's exactly what Optimal Dynamics is. The New York-based company is seeking to flip the script on what artificial intelligence can do in a logistics environment, and it is starting with technology that has its roots at Princeton University, nearly 40 years ago. Created by Warren B. Powell, the technology is unlike any other AI technology currently in use in trucking, says Daniel Powell. Daniel Powell and his father, Warren, have taken the work Warren developed and tested over many years at Princeton, modified the technology and are now using it – what they call "high-dimensional AI" – as the basis for Optimal Dynamics' entry into logistics.