Need for health and hygiene is a long term trend: ITC’s Sameer Satpathy February 27, 2021 Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Ltd× Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Ltd talks about consumer trends post opening-up FMCG major ITC Ltd said that that the pandemic has given them an opportunity to innovate and come up with more “products relevant to consumer needs”. According to Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Ltd, health and hygiene will continue to be an area of priority, in addition, there is an “encouraging upswing” in grooming and homecare segments.