When we first arrived in Los Angeles from the U.K., we had to start our business from scratch. Being new to Beverly Hills meant we had no luxury listings or local contacts. We decided to take an old-school approach to establishing our name and brand, and went door-knocking down the wealthy streets of the Platinum Triangle, ringing doorbells at luxury estates in the hopes that owners on the other side would listen to our elevator pitch. It was through this experience that we really learned the area, studied the market and met many incredible clients. Today, technology and social media can provide an advantage to agents seeking to establish themselves in new areas. However, the personal touch afforded by going door to door is still a strategy we encourage for our team (as long as it’s safely done, of course).