New boutique to open at Hilldale Waterlilly, originally from Lake Geneva, is opening its second location March 5, 2021 2:00 PM Maija Inveiss Courtesy of Hilldale prior to COVID-19 Lake Geneva’s Waterlily is coming to Madison starting Saturday as it opens its second location at Hilldale Shopping Center. Waterlily specializes in women’s and children’s clothing with a focus on Lilly Pulitzer clothing. In addition to clothes, the boutique has accessories, jewelry and special items for kids. “We are turning a corner economically, and health-wise, and I think we will see a big change in people’s agendas this year with more celebrating, more travel and that fits in with what we do,” Owner Leanne Sanders says. “We’re looking forward to meeting all the great people in Madison.”