New cases of 'cheesing' reported around Kamloops Multiple new cases of "cheesing" have been reported in the Kamloops community. For those who don't know, cheesing was a viral internet challenge where a piece of sliced cheese was thrown out of a moving car onto a window or person. The challenge made its way to Kamloops in 2019 when teenagers were caught throwing cheese at unsuspecting residents. An example of cheesing: On Monday, Wesley Shirk went to the Kamloops Rant and Rave Facebook page to announced that he'd been cheesed. Other residents commented on the post saying the same thing had happened to them.