New companies need person in leadership who understands data: Sanjeev Bikhchandani January 27, 2021 New companies that are starting out very often do not have a person at leadership who understands data and its usage or has any past experience with data, according to Sanjeev Bikhchandani, chairman of Info Edge India. Young companies do not use data the way they can or should, either because they’re not aware of the benefits or they don’t know how to. Explaining how Info Edge used data in the early days, he said that new startups don’t recognize the importance of data (understand it and its analytics) and often new businesses do not have enough of their own data to build an algorithm. However, “startups will be well-advised to understand and appreciate the importance of data to build smarter products”, he said, speaking at a conversation at the India Digital Summit held earlier this month.