Parampreet Singh, AlfaPlus’ owner, said that he found the convenience store front on Humboldt to be lacking in numbers, and when the location opened up it was an obvious choice for him. “It’s been pretty exciting and nervous at the same time. It took a lot of risk and willpower to get it started, thinking about it and how it’s going to work. But when we saw the response of people, they said they wanted it,” Singh said. “They said it’s been way easier for them now, especially in the winter time, they don’t want to walk [far], they can just come here for the convenience.”