New Gracenote Personalized Imagery Solution Helps TV Service

New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery and Drive Viewership


New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery and Drive Viewership
Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched
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EMERYVILLE, Calif., March 3, 2021 /PRNewswire/ -- Gracenote, a Nielsen company (NYSE: NLSN), has launched Personalized Imagery to help video services increase engagement by presenting the most appealing program images to viewers in their user interfaces (UIs), content carousels and program guides.  Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created by Gracenote will help optimize providers' proprietary content discovery experiences and third-party recommendation results.

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