New Kansas Athletic Director sets a fresh start for the university 41 Action News and last updated 2021-04-07 17:29:29-04 LAWRENCE, Kan. â There is a new athletic director at the University of Kansas and he faces many challenges ahead. Travis Goff is coming from Northwestern University where he served as its deputy athletic director. Jeff Long had been serving as "We are going to unite, inspire our campus, our community and our alumni base," Goff said. "Together we will build and sustain a preeminent holistic intercollegiate athletics program." Goff is no stranger to Allen Fieldhouse, David Booth Memorial Stadium or Mass Street. He graduated from the University of Kansas.