Try refreshing your browser. New program gives artists tools to build their business and practice Back to video Artists and creatives seem to be more visible than ever before with the rise of social media and online platforms where people can share and sell their work. This has become especially apparent during the COVID-19 pandemic, as many small businesses have had to move online. On TikTok, artists in lockdown took to sharing their work through quick time-lapse videos as they painted, drew or created digital illustrations, offering a behind-the-scenes look at the creative process. More recently Instagram introduced Shops, which allows businesses to not only market but sell their products directly through the app.