New use cases, next-gen data analytics and sustainability 21 December 2020 | Pip White Blog Author | Guest contributor Pip White, MD for Google Cloud UK and Ireland, writes on the necessity of cloud technology, preventing vendor lock in, and what could be in store for the space in 2021 The year 2020 has certainly been a big year for the cloud. The Covid-19 pandemic has validated the value of cloud-based technologies for many business leaders and we expect to see adoption continue to accelerate into 2021 as a result. In fact, Gartner has predicted that public cloud spending will grow a further 18% next year. So, where is the technology headed in 2021? Let’s look into our crystal ball to see what lies ahead.