New Zealand: Advertisement pulled due to incorrect pronunciation of Māori place name Kathleen Henning of AJ Park looks at the ASA’s recent Rangiora decision and its impact on the revitalisation of the Māori language in New Zealand Sponsored by May 18 2021 In April 2021, the Advertising Standards Authority (ASA) of New Zealand upheld a complaint against a radio advertisement that mispronounced the Māori place name, Rangiora. The complaint was upheld on the basis that the mispronunciation was disrespectful, caused harm to te reo Māori (the Māori language) and was likely to offend consumers. The Advertising Standards Authority of New Zealand