New Zealand wants people to stop 'traveling under the social

New Zealand wants people to stop ‘traveling under the social influence’
Andrea Smith
28 January 2021
New Zealand is urging people to stop taking influencer-style photoshoots at tourism hotspots © wootthisak nirongboot / Getty Images
New Zealand has launched a tongue-in-cheek campaign called ‘Travelling under the social influence’ to urge people to stop taking influencer-style photoshoots at tourism hotspots.
The campaign is comprised of a series of funny videos designed to encourage Instagrammers to avoid clichéd social media shots and share new aspects of the country instead. The videos feature comedian Thomas Sainsbury, who embarks on a number of capers centered around classic social media tropes.

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