- 1 in 3 Canadians are drinking more alcohol than usual since the onset of COVID-19; Dry Feb is a personal wellness challenge to reduce drinking and raise funds for cancer. - Three in 10 Canadians intend to drink less in 2021, according to a recent survey commissioned by the Canadian Cancer Society (CCS). CCS is encouraging Canadians to turn their resolutions into action by participating in Dry Feb and going alcohol-free in February. "The new year is a fresh start for many. Dry Feb is a great opportunity to get healthy, challenge yourself, and have fun while raising money to make a difference for Canadians affected by cancer," said Andrea Seale, CEO of the Canadian Cancer Society. "We have a goal of raising $3 million to support groundbreaking research and services for people affected by cancer. This year has been an especially difficult for the people we serve, and as a sign of solidarity with the cancer community, we're inviting all Canadians to reduce their drinking for February by participating in this challenge."