Photograph to croon about the media organization app. The video ad starts out the same as the original hit, but lead singer Chad Kroeger soon switches up the lyrics as he swipes through his old photos. “Falling down the photo rabbit hole / is it my hair or just a ramen bowl? … Every memory regretting all my hairstyles / if you wove it all together it would go for miles / it’s hard to braid it, time to shave it,” he sings, to a photo montage of his blond locks being cut into a shorter style. The ad was created by Arts & Letters Creative Co. for Google, and it’s called