December 17, 2020 It’s been a challenging year for a lot of camera makers and Nikon is no exception. As with Canon, the company has evolved from being a DSLR stalwart who turned up relatively late to the mirrorless party to a serious player, with its Z series now hitting several important market segments. As Nikon’s latest results show, it is still having to cut costs in order to deal with a shrinking camera market, while simultaneously pushing its higher-end mirrorless models – these are key to continued sales growth. To get a better sense of the company’s priorities and direction, we spoke to Tetsuya Morimoto, a Director at Nikon Europe.