Until a few years ago, the first month of the year was a not-so-exciting-a-period for new films. It was the end of the holiday season, and producers got rid of films with little or no prospects. The advent of the internet and mobile phones made January the month where Indians would proclaim their love for the nation. All rationality was altered once the media jumped on the bandwagon. On the one hand, it created an environment of pop patriotism that dictated how days such as January 26 and August 15 were the ‘real’ time to display your patriotism. On the other hand, it continued, for want of a better expression, its all-year-round celebration of the actions that were opposite of loving one’s country in the name of patriotism.