No-nonsense Signify walks the talk in new IPL campaign : vim

NEW DELHI: Signify has rolled out a new TV campaign for this year's Indian Premier League (IPL), aimed at promoting its recently launched EcoLink range of fans and lights. Instead of emphasising performance over-exaggerated product claims and marketing noise, Signify is trying to win over the audience by highlighting the durability and high performance of the EcoLink product

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