Now TV is just Now now · 16 March 2021 · News Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Now (Pocket-lint) - Now TV has ditched the TV. In its name, at least. The streaming service from Sky is just Now, now. As well as a new colour scheme and curvy logo, the service itself gets a shiny new look across its TV and mobile apps. The traditional passes have been rebranded too, with the "pass" name also ditched. Each paid plan is renamed a Now Membership, although the categories are the same: Entertainment, Cinema, Sports, Kids and Hayu.