NutraIngredients Awards: "A great opportunity for recognition" The NutraIngredients Awards are back for 2021, set to celebrate the best of the nutrition and dietary supplements industry, and a 2020 winner has explained why they'll be entering again. Our award for 'Healthy Ageing Ingredient of the Year' in 2020 went to Naturex for their Flowens product, a full spectrum cranberry powder engineered to relieve the lower urinary tract symptoms, after judges were impressed with the level of scientific evidence to back up the product. Dan Souza, global product manager at Naturex, says: "We chose to enter our Flowens product because it’s a tested ingredient with numerous clinical studies backing its efficacy and it targets a very large segment of the population.