Nvidia ( NVDA) - Get Report announced it was bringing its latest gaming technologies to a new generation of products at CES on Tuesday -- in particular, to a host of laptop products. The chipmaker said that more than 70 new laptops will feature its new GeForce RTX 30 Series Laptop graphics processing units (GPUs). Starting at $999 and scheduled to start shipping on Jan. 26, the new laptops are “faster than anything on the market today,” boasted Jeff Fisher, the SVP of Nvdia’s GeForce business. The laptops featuring the lowest-end of the new GPUs, the GeForce RTX 3060, are 30% faster than Sony’s ( SNE) - Get Report PlayStation 5 and deliver 90 frames per second on the latest games at 1080p display settings, according to Fisher. In addition, Nvidia has developed a new generation of its Max-Q technologies specifically designed to deliver top performance for thing and light gaming laptops.