NZ: Moving tomatoes into next-gen tech Waybeyond has launched a purpose-built mobile Crop Registration app for tomato growers, digitizing a time-consuming manual data process. “Those in the tomato business will be very familiar with Crop Registration and the task of collating that information. When we started talking to tomato growers last year, it was the one thing that continually came up in discussion as something to support labor usage, business insights and trends,” explains Chief Technology Officer Jonathan Morgan. “The faster you collect information, the faster you can start making decisions that impact your financial position. This app puts information directly into your system without the need for double or sometimes triple handling of the data.”