Details 14 December 2020 WINK+ app was created by SMRT Media, a wholly owned subsidiary of SMRT Commercial, as a digital offering to engage consumers and provide advertisers with a strong solution that provides data through campaign measurability. This year the app took home the bronze award for Most Innovative Use of Mobile Technology at MARKETING-INTERACTIVE's MOBEX 2020 Awards. Given the current COVID-19 climate, this year WINK+ saw a decreases in its app usage rate due to lesser people taking public transport and stepping out. Quick to evolve, the team decided to launch “WINK+ from Home” to drive long-term customer engagement and retention during the Circuit Breaker period through its innovative use of mobile technology to strengthen its brand position and brand association amongst customers.