Olaplex takes on dupe brands at their own game : vimarsana.c

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

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Geoffrey Goldberg , Taylor Madison , Shae Alexis , , Jue Wong , Chief Executive Officer , Audrey Boos , Artificial Intelligence Led , Red Point , Brand Innovation , Market Trends , Hair Care , Stupes , Limitations ,