Olympus has sold its camera division. What does this mean for the future? 2 minute read Olympus OM-D E-M10 Mark IV. Image: Olympus. In the middle of last year, Olympus announced it was selling off its camera division to an investment group, Japan Industrial Partners, JIP. Considering how active the company had been around the dawn of DSLRs, often out-specifying the competition in the early days of the late 90s, this was something of a shock. Olympus has been doing interesting things since its Pen series of 35mm 4-perf cameras in the 1950s, and there was a time when the company had a dozen bodies and dozens of lenses in its professional Zuiko line. Old Olympus lenses are still a very valid choice for people looking for interesting optics for modern cameras, being as they’re readily adaptable to deeper mounts, including EF.