Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world’s largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand’s biggest clients by using IAS Automated Tag with Google. Known for driving efficiencies on behalf of clients, OMD proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the traditionally time-consuming tag wrapping processes required to get campaigns live, OMD New Zealand partnered with IAS to activate its automated tag capability, which is the only automated verification in Google Campaign Manager. Through this partnership, OMD New Zealand achieved the following results for two of its largest customers during the busy retail period of Q4 2020: