Omnichannel best-practice: 5 key capabilities you need to enhance your offering 27 April 2021 Retail Express CEO and founder Aaron Blackman details five key capabilities retailers need to offer an omnichannel experience. In the space of less than a year COVID-19 has rapidly accelerated the demands on retailers to deliver online-centric shopping experiences and introduce fulfilment processes that are no longer a ‘nice to have’ but are central to meeting customer expectations for safety and convenience. However, for most retailers there is still a lot of business change required to meet and exceed these expectations. Survival and success is no longer just about rolling out these new omnichannel practices, it’s about doing it