Brings back the joy of neighbourhood shopping through a short-film 28 Jun, 2021 - 08:18 AM IST | By indiantelevision.com Team Mumbai: The COVID-19 crisis and the resultant containment measures have not impacted everyone in the same way. Among the private sector, Micro, Small, and Medium-sized Enterprises (MSMEs), especially those led by vulnerable groups such as women, youth, and economically deprived communities, suffered the most. Micro, small and medium-sized enterprises account for a staggering 90 per cent of all businesses and over 50 per cent of jobs worldwide, as per estimates. They play a key role in stimulating economic growth and providing employment, particularly in developing countries like ours.