On writing By William R. Jones It is probably good to capture the attention of readers with a very good first sentence to compete against all other attractions. This was my first piece of advice to a writer friend. On the other hand, a bold title or headline (although editors often change this) tells people immediately if they wish to spend time reading further or not. A score plus a few days ago, my writer friend asked for my advice, more or less, on "how to increase his chances of having his unreceptive articles published." He asked, "What would you do? Write again or move on?"