On Zappos Adaptive’s Birthday, the Retailer Reinforces Its Commitment to the Disability Community Samantha McDonald On Zappos Adaptive’s fourth birthday, the retailer announced that it has reinforced its commitment to the disability community. The Las Vegas-based company revealed yesterday that it has joined the Valuable 500 initiative to promote disability inclusion. Through its participation, Zappos.com has pledged to work alongside brand partners to aid in the development of adaptive products or discover adaptations to existing silhouettes that would allow for more accessibility. More from Footwear News Among the members of the Valuable 500 — a business-to-business initiative founded two years ago in Davos, Switzerland — are Burberry, Deckers Brands, H&M, Prada, PVH and Ugg. The program aims to put disability on the global business leadership agenda through advertising and marketing campaigns, product offerings or other functions.