1 votes TyC Sports and Mercado McCann have created a tribute to Diego Armando Maradona, sharing the journey of the Aztec football, which travels around the world to give one last goodbye. “Diego´s departure makes us feel like we are going through endless mourning, it generates a wound that is impossible to heal. As a sports brand we had the need to share what we felt with the public, to comfort them and let them know that at TyC Sports we also feel that a part of us has left with him,” expressed Mariano Malvasio, chief marketing officer at TyC Sports.