OnePlusâ co-founder Carl Peiâs new gadget brand is here â and itâs called NOTHING Shares Former OnePlus co-founder Carl Pei has finally launched his new venture today â and itâs called NOTHING. Apart from the brand name, the company hasnât given many details about its product roadmap. It said that itâll launch smart devices in the first half of the year. Nothing logo Peiâs message on the launch was cryptic. He said that the company wants to remove boundaries between people and tech: Itâs been a while since anything interesting happened in tech. It is time for a fresh breeze of change. Nothingâs mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.