OnePlus partners with Hasselblad to boost mobile photography OnePlus partners with Hasselbl... OnePlus 1/1 OnePlus As we saw last month with the winners of the Annual Mobile Photography Awards, phone cameras can be used to capture truly incredible images. But OnePlus is looking to take things to the next level, announcing a three-year partnership with Swedish photography giant Hasselblad. OnePlus says that the partnership will initially involve color tuning and sensor calibration by Hasselblad, and will move into the development of novel imaging technologies over time. And indeed, the first fruit of the partnership has already emerged with the creation of a new color solution called Natural Color Calibration that will be used in future smartphone camera systems – though no details have been shared at this time.