Digital transformation in the fitness industry is here to stay The current form of online fitness coaching is not just an add-on to the training module but a business model in itself, said Shwetambari Shetty, fitness expert at cure.fit. Ms. Shetty, along with Sarvesh Shashi, founder of SARVA, and Ashish Bhushan, director, Business Development, Procam International, was part of The Hindu’s sixth episode of ‘Conversations’, speaking about the future of personal fitness in the verticals of training, yoga and running. ‘Conversations’, organised as part of The Hindu Group’s ongoing campaign, ‘Tamil Nadu Smiling’, are aimed at bringing together the people of the State, its traders, retail organisations and government authorities to find ways of emerging from the effects of the COVID-19 pandemic.