Published April 15, 2021, 10:00 AM As the pandemic forces many businesses to shift online, many consumers also resort to buying their essentials digitally. The web serves as an open area that many enterprises can use and benefit from. Online freedom also allows the public to easily express their opinions, reviews, and support in terms of the businesses’ products and prices. Session Groceries is a shopping app that markets fresh produce from local farmers so shoppers can directly support and buy from Filipino-owned agribusinesses. In their recent post on Facebook, Session Groceries shared an inquiry they got from a customer complaining about why the prices of the local farmers are high when they do not have a huge overhead.