Online marketplace helps local farmers flourish gcis vuk'uzenzele"> By gcis vuk'uzenzele - 03 March 2021 - 07:00 Zamokuhle Thwala, founder and creator of AgriCool online platform. Image: Supplied. KwaZulu-Natal-based Zamokuhle Thwala (29) has created a digital crowdfunding platform that empowers smallholder farmers. AgriCool is an online marketplace that links smallholder farmers and buyers to a fair and reliable market. Thwala says the platform also helps farmers secure financial assistance and gives them access to real-time information that they need to improve production. The entrepreneur, who was once a smallholder farmer himself and knows how hard it is to secure the money needed to get started, and then to find good markets for your products.