Online stores level the playing field in government procurementâPart 3 Share: Expanding customers and revenue through online stores: In this third part of a three-part series exclusive to Digital Commerce 360 B2B, Anne Rung, director of public sector for Amazon Business, discusses how digital storefronts help small businesses spend less on marketing materials while gaining new customers outside of their base market in government and other industries. Anne Rung With limited staff and resources, small businesses often struggle to expand their customer base, especially in the government procurement process where theyâre up against additional barriers like incumbent suppliers. But online stores can connect small commercial product suppliers with new audiences outside their regions that can ultimately help them grow revenue.