OpenTelemetry attracts major enterprise interest in drive to set common observability standard SHARE Without traffic signals and signage, life would not be pleasant on local streets; motorists would drive in opposing lanes and chaos would ensue. A stop sign is a reliable standard; it means the same thing no matter where it may be located. The OpenTelemetry project is the computing industry’s attempt to provide a de facto standard for observability within cloud native applications and avoid a lot of wasted time and effort blundering around digital roads. It is a merging of the OpenTracing and OpenCensus projects so that telemetry data can be portable and useful regardless of the vendor. By creating a consolidated system with metrics, tracing and logging, users of observability systems can more easily identify failures, track running processes and analyze application-specific messages.