Operations meets marketing: Kraft Heinz's Ops Center breaks

Operations meets marketing: Kraft Heinz's Ops Center breaks silos to tackle supply chain challenges


Heading into this summer, Kraft Heinz knew it had a problem with its mayonnaise line.
Mayonnaise sales are historically higher in warmer months as dishes that include mayonnaise, like deviled eggs and macaroni salads, are more popular.
Kraft Heinz's mayonnaise packaging supplier was hit hard by the pandemic, which signaled a potential bottle shortage, at exactly the time production needed to ramp up.
The manufacturer's Ops Center was put to the test in figuring out the bottle problem.
"As we knew how critical that category was, we were already working on contingent suppliers in the case of a disruption," Thiago Bastos, head of U.S. operations in enhancers, specialty and away-from-home at Kraft Heinz, wrote in an email.

Related Keywords

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