Oracle charts a different path for cloud data services Read later Summary: Drilling down on Oracle's announcement of 21c and the APEX cloud service against the backdrop of how the company's broader DB strategy differs from that of cloud competitors. (Oracle) AWS is the big kahuna in cloud computing, so it's bound to attract the most fire from competitors trying to stand out from the crowd, however, the animosity between Oracle and AWS isn't merely the typical sniping between rivals. I won't recount the litany of executive barbs and even legal filings the two sides have exchanged, and given the alpha male personalities involved it's hard to say how much is bravado and how much plain animosity.