Today ‘digital’ is the talk of the town. We hear about digital technologies, digital data, digital media, digital transformation, digital marketing. Everyone wants to go digital. It is no mystery as to why they say, that data is the new oil. With the rise of the Internet of Things and mobile devices, our lives and habits have clearly changed. Everything is now connected and if it’s not, it’s about to. Get ready, your fridge will soon be able to to read out your email and social media updates. The main takeaway of going digital is, if you are not online, it’s like you do not even exist. But what goes into the process is careful planning and strategizing. Both your customers, current or potential employees are interested in the best possible experiences and opportunities. And businesses have no other choice but be on the lookout and continuously improve to engage and retain them.