Help measure ad impressions and invalid traffic within gaming environments 13 May, 2021 - 06:30 PM IST | By indiantelevision.com Team KERALA: Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement. The new ad-measurement tech will help to measure impressions and GIVT, and thus advertisers can make more informed decisions around their investments and will allow them to better protect ad spend. It will also help marketers understand whether the ad was served to a human, thus aiding them to avoid ad spend on invalid traffic or fraudulent activity.