P&G launches iLab 2021 in partnership with the Singapore EDB to strengthen Singapore's innovation ecosystem iLab 2021 will see P&G collaborate and nurture start-ups from across the region to create solutions that will define the future of advertising, retail, and supply chain News provided by Share this article Share this article SINGAPORE, May 4, 2021 /PRNewswire/ -- Procter & Gamble (NYSE:PG), in partnership with the Singapore Economic Development Board (EDB), today launched iLab 2021, a 3-day virtual innovation festival. The festival will see start-ups from Singapore and across the region come together to collaborate with P&G and develop innovations that can overcome real-world challenges faced in the areas of advertising, retail, and supply chain.