More consumers are shopping online in 2020, data shows The Louisville Independent Business Alliance started an online store to keep up with demand for online shopping options. Author: Rose McBride Updated: 5:57 PM EST December 21, 2020 LOUISVILLE, Ky. — If you haven’t finished your holiday shopping yet - you’re almost out of time, especially if you want to shop online. Brick and mortar stores aren’t the go-to anymore for holiday shopping. This year more people are turning to e-commerce sites to get presents under the tree. The National Retail Federation found that 60% of shoppers planned to make their purchases online this year, compared to 56% last year.