Informationweek Pandemic Responses Make Room for More Data Opportunities The move to accelerate digital transformation and engage with customers online in 2020 increased the opportunities for gathering data. monticellllo via Adobe Stock Last year when so many people wanted to avoid unnecessary trips outside during the pandemic, it seemed like it could be a risk just to go to the store for a six-pack of Pepsi and a bag of chips. But that didn't make you crave the snacks any less. Shipping soft drinks and snacks to consumers in their homes may not have been a strategy that PepsiCo ever would have ever considered or pursued if it hadn't been for the COVID-19 pandemic and shutdowns across the country and the world. But the shutdowns forced everyone to look for other options and opened up a whole new opportunity for PepsiCo and consumer brands.