To tweak a famous phrase, “typography is born free but everywhere it is in chains.” From store signs that look like eye tests to websites that use a dozen fonts when 3 would do, type is at the mercy of anyone with a keyboard today. But as this colorful piece for the Type Directors Club so boldly demonstrates, the right type, when applied with thought and purpose, can change the way people look at the world. Click here or below to watch the video: Created by Chicago’s Firebelly Design and digitally printed by JS McCarthy Printers, this welcome kit for new members of the TDC hammers home one of the organization’s core messages – “Type drives curiosity.” It does this through the use of a small number of typefaces printed on papers of all different shapes, sizes and colors, all bound together in a unique way.