PE, Uitenhage, King William’s Town name changes not final Since the recent gazetting of a Notice by the Minister of Sport, Arts & Culture, Mr Nathi Mthethwa, relating to the name change of Port Elizabeth to Gqeberha and other proposed name changes of places in the Eastern Cape including Uitenhage and King William’s Town, the impression has been given in the press, TV and radio, that the name changes are final. It is not the case and has led to the premature adoption the proposed new names. To some extent the media cannot be blamed for conveying the wrong impression because of the deception created by the Notice as gazetted. The same tactic was employed in the case of the name change of Grahamstown/Makhanda and previous name changes such as that of Queenstown/Komani. Having got away with it with those name changes, the tactic is now standard practice.