Peeps are back with a vengeance Everything is coming up Peeps this Easter. Pepsi QuickChek a Peeps Smoothie. Kellogg has Peeps “marshmallow flavored cereal with marshmallows.” It doesn’t end there. You can decorate your yellow clogs with Peeps charms or match your face to your dessert with a Peeps HipDot makeup palette. If you don’t feel like eating or wearing Peeps, you can pick up a Peeps Funko Pop toy or build your own Peeps plush bunny with Build-A-Bear. All are products available this year through partnerships struck by the company behind Peeps. The goal: To access more marketing muscle for these sugary little birds during Peeps’ critical season.